Social commerce reviews and ratings on the menu for Breville

‘Measurement of impact’ a key element of the project

London, England – March 29th 2011 – Kitchen appliance manufacturer Breville is to add Reevoo’s ratings and reviews solution to its web site. The new system will replace the previous complex, manual and labour-intensive process of maintaining ‘Buy’ links to Breville distributors across the web; instead, automated, Reevoo-provided links will direct consumers to the best places to purchase Breville products at the best prices, providing a marked improvement to the site’s usability and manageability.

Breville’s solution – ReevooMark™ – will display reviews for Breville products aggregated from more than 120 locations around the web. This will enable visitors to the Breville site to see Reevoo scores and detailed reviews for any Breville product without navigating away from its product page.

James Sizer, communications manager at Breville, says: “Our objective with reviews is to provide some additional peace of mind for customers as they make purchasing decisions. We want reviews to help customers make informed selections and choose the right product for themselves, ensuring satisfaction and encouraging brand loyalty.

“We’re also aiming to increase sales conversion for our retailers, because consumers will be making educated, informed decisions based on trusted, independent reviews from their peers. We also believe that the sharing of reviews via Reevoo will encourage a community aspect on our site. This will help us to understand consumer perception and needs, something we can feed into future product development,” he added.

Measurement is a key part of the project. Breville monitors every click on its site, enabling it to measure how many people decide to look at the Reevoo reviews on each product page and to track where the visitor goes next. “If the visitor then leaves our website via an external link to a retailer, we will consider the Reevoo review to have had a significant impact upon their decision making process.” explains Breville’s James Sizer.

The Breville range comprises approximately 150 products, of which a quarter will have reviews at launch. The long term aim is to feature Reevoo reviews for every product. “Over the next 12 months we’ll be able to measure the impact the Reevoo reviews have had on visitors, and to measure those products with Reevoo reviews against those without.” concludes Sizer.

Breville will also be displaying the Reevoo “Just Buy This One” badge on any products which have been chosen by Reevoo reviewers as ‘Best Buys’. For example, this Breville kettle is presently best kettle.

About Breville
Breville is a leading brand in the small electrical appliance industry and holds the Number 1 position in several product categories including kettles, juicers and sandwich toasters. Breville’s success is driven by innovation and design, as well as a determination to provide great looking, high quality products. Breville and TV chef Antony Worrall Thompson have been working in partnership since 2000 to deliver a range of professional quality, easy-to-use food preparation products for homeowners. Worrall Thompson is host of ITV’s Daily Cooks Challenge and calls upon 20 years of experience at the highest level of cooking, having released best-selling books and owned a number of top UK restaurants, as well as making his name on the top cookery TV shows. Stockist information: 0800 525 089. Please visit www.breville.co.uk for more information.

About Reevoo
Reevoo (shopping.reevoo.com) aims to give the shopper everything they need to decide what to buy, in an impartial and straightforward environment. Reevoo reviews are independent, impartial and from genuine customers. Reevoo currently delivers over 100 million reviews a month for over 8m unique users. It is Europe’s leading social commerce aggregator working with top retailers and brands (see shopping.reevoo.com/b2b/ or visit our Social Commerce Blog), including TescoDirect, Dixons, Currys, Jessops, Orange, T-mobile, Sony, Kodak, Hotpoint, Sharp and Toshiba.

Media contacts
Tim Donnelly Smith, Both Barrels Communications Ltd.
timds@bbcomms.co.uk, +44 7978 800275

Nicola Riordan, Reevoo
nicolariordan@reevoo.com